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Sidewalk art is
frequently used in conjunction with
other mediums to get
a message out: posters,
billboards, vehicle wraps,
media events. It's an extra, unexpected dimension for promotional campaigns.
When I first started these projects I thought chalk and pastel was the way to go. NOT!
Spots done with chalks don't have a very much longevity and are messy. (Scrole down to see Monster.ca) People get the stuff on their shoes and track it all over the place. I soon discovered that liquid tempera paint is the way to go. It's vivid and stand up well to lots of traffic. They last for about a month and wash off easily enough with a power washer. It's legal because the paint is water soluble. In fact, if there's any rain or if the sidewalk is at all wet, the paint just runs right off. You can literally watch an ad slide off the sidewalk, along the gutter and down the drain!
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Use the side scroll to view other samples.
Covanant House, Step Up 5k, Toronto 2009
Just for Laughs Comedy Festival, Toronto 2009
TD Financial Group and Starcom, Toronto 2009
YTV WAS HERE
Monster.ca
Much Music
Labatt Brewing
Yellow Pages
RBC (Royal Bank) |
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Quotes are supplied per contract requirements.
Factors that effect pricing:
- Size & Complexity of the design
- Number of & Distance Between Locations
- Maintenance - which
involves more than just a little touch up, it usually
means re-doing the whole spot.
Fresh pigments do not match the faded and
trampled art.
For this project I attempted to create
a 3D sidewalk art piece like the work of Julian Beever.
The images are elongated and skewed so that from a particular
vantage point they appear to stand up from the ground's
surface. I wasn't quite successful, but it was fun trying.
Apparently the illusion only works when the skew is
stretched over many yards or entire blocks, not feet.
Chalk Walk is an annual event held down town Calgary.
It's a juried competition where Students of the Alberta Art College
are invited to create a master piece on a section of sidewalk.
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1997 -Carabana Dancers (above), Second Place
1998 - In Support of the
Children's Hospital (right), First Place |
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