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The creative presentation of information, by combining text & imagery for the purpose of clarity & understanding.
Graphic Design enhances the transfer of knowledge. Readability is enhanced by improving the visual presentation of text. Clever pictures are used when words won't do.
Textbook graphics are used to illustrate theories and diagrams. Design is also applied to the formatting of educational material to make the information more understandable and easily referenced.
Effective visual communications sell a products or ideas. Branding is created when elements like color, text and shape are tied together to establish the look of a company and it's products.
Graphic design helps to set the mood and to establish themes when it is used in cover art for books and music, in the rolling credits of movies and in theater programs and tickets... just to name a few.
The presentation of opinion and facts is improved with the addition of graphics and the thoughtful compositions of visual information. Newspapers, magazines, blogs, television... they all use graphic design to inform and entertain.
When it comes to web design, by working in conjunction with programmers, designers are able to combine visual communications with functionality to develope both the look and feel of a website - enhancing the online experience for visitors.
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