Portfolio Aurora Alpine Website Item 8 Description Logo & Business Card for Aurora Alpine Item 1 Description Packaging Design for Aurora Alpine Item 2 Description Catalog Page - All Clean Item 3 Description Email Promotion - All Clean Item 8 Description Catalog Page - Bright Shine Item 4 Description Email Promotion - Brite Shine Item 8 Description Catalog Page - Clear View Item 5 Description Email Promotion - Clear View Item 8 Description Catalog Page - Saddle Guard Item 6 Description Email Promotion - Saddle Guard Item 8 Description Catalog Page - Slush Buster Item 7 Description Email Promotion - Slush Buster Item 8 Description Product Poster & Flyers Item 8 Description Product Poster & Flyers Item 8 Description Aurora Custom Packaging Item 8 Description Custom Packaging for Walker Bay Item 8 Description On-It Surfboard Care Kit Item 8 Description

Branding

Establishing corporate identity has increasingly become important in the range of services offered by graphic designers. Through effective visual communications, good graphic design is a strong tool in the selling of products and ideas.
PDF Samples:
Branding 1, Branding 2, Branding 3
Packaging 1, Packaging 2, Packaging 3, Packaging 4

The Complete Package

The Aurora Alpine Logo was designed to be a simple yet strong, shape, evoking thoughts of sport and motion. It needed to be easily adaptable for use on everything from marketing materials like posters, web pages and packaging to promotional items like hats, decals and patches.

The Aurora Alpine Product Line of snowmobile care products includes cleaners, restorers and protectants. While the individual products have unique images, the packaging for the entire line made use of similar design elements like colour and text so that the brand would be easily recognisable.

The Aurora Alpine Website was designed to coordinate with the product packaging. It needed to be informative and easy to navigate. The pages include the home page with mission statement, product catalog, product directions, a link to the on-line store, industry links, a store search, contact page. There is also a section for exclusive use of dealers & distributors with an on-line order form and access to down-loadable marketing materials like information sheets, posters and customizable savings coupons.

Aurora Alpine Email Ads were created to coordinate with the website using these guidelines:
Consumers are looking for Solutions and Benefits.
     • State the offer at the top of the ad.
     • Use a Headline to state the #1Benefit of the product.
     • Include 3-5 other Benefits the product offers the consumer.
     • Include Credentials and Testimonials to inspire confidence.
     • Conclude the offer with a Guarantee & Call to Action.

Aurora Alpine is a division of Aurora Marine Industries, a company that manufactures boat care products. Packaging and marketing materials were created for the sales department and made accessable to dealers and distributers on-line. Occasionally custom packaging would be provided for Aurora Marine's customers.

Commissioning Design Services

Since every project is unique it's impossible to set a flat rate for marketing materials. Design services are billed at $35 per hour.