Branding
Establishing corporate identity has increasingly become important in the range of services offered by graphic designers. Through effective visual communications, good graphic design is a strong tool in the selling of products and ideas. It is applied to products as well as elements of company identity like logos, colors, and text.

The Complete Package Aurora Alpine Snowmobile Care Products, from logo design to packaging and promotion. The logo was designed to be a strong, easily recognizable shape that evoked feelings of sport & motion. It needed to be easily adaptable for use on everything from letterhead, web pages, packaging and promotional items including clothing, hats, decals and patches. The Product Line Includes cleaners, restorers and protectants of Snowmobile enthusiasts. The packaging was kept similar but different. The individual items are easily recognizable and obviously as part of a family of products.

	Email Promotions - Composing an Ad Consumers are looking for solutions & benefits. • State the offer at the top of the ad. • Use a headline to state the #1 benefit of the product or service. • 3- 5 other points further describe what benefits the product or service offer the consumer. • Credentials & Testimonials inspire product confidence. • Conclude the offer with a Guarantee & Call to Action.