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It's the presentation of information by creatively combining text & imagery in for the purpose of clarity & understanding. The practice of graphic design embraces a range of cognitive skills, aesthetics & crafts, including typography, visual arts & page layout.
Administration - Signs, technical schematics, inter-office memorandums, reference manuals... graphic design enhances the transfer of knowledge. Readability is enhanced by improving the visual presentation of text. Clever pictures are used when words won't do.
Advertising - Effective visual communications sell a products or ideas. Graphic design creates branding by tying together elements like color, text and shape to establish the look of a company and it's products.
Education - Graphics are used in textbooks to illustrate theories and diagrams. Graphic design is also applied to layout and formatting of educational material to make the information more readily understandable and easily referenced.
Entertainment - Graphic design helps set the mood and establish themes. It is used in cover art for books and music, in the rolling credits of movies and in theater programs and tickets just to name a few.
Journalism - The presentation of opinion and facts is often improved with graphics and thoughtful compositions of visual information - known as information design. Newspapers, magazines, blogs, television and film documentaries may use graphic design to inform and entertain.
Web Design - Combining visual communication skills with the interactive communication skills of user interaction and online branding, graphic designers often work with web developers to create both the look and feel of a web site and enhance the online experience of web site visitors.
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